ADP 2013 app for iPhone and iPad

The 2013 Annual Convention and Partner’s Trade Show for the Association of Directory Publishers will be held on April 29 – May 2 at the Renaissance World Golf Resort in St. Augustine, Florida. Behold the Power of Yellow is the theme of this years Convention, piggybacking on the strength of our recently released Power of YellowTM branding campaign. The Power of YellowTM program was developed specifically to trumpet the continuing effectiveness of print Yellow Pages and to debunk the virus of misperception that has infected the popular understanding of which media really works for advertisers today.

Download this app to see the Agenda, the Exhibitors, and a floor plan of the ballroom that has the trade show exhibits and the Bold Book area, and more.

This app uses Yellow Magic’s YelloTouch technology that enables users to view a digital version of printed materials such as the print directories. The pages can either be viewed online or downloaded to the mobile device, and thereafter no Internet connection or data usage is required to view the publications. And moreover, pages can be updated at any time to continue selling into the directory and to keep it current. Single-touch to the access the controls including the table of contents, thumbnails, search, bookmarks and Help. Double-touch to zoom. Pinch to size the image. Touch a URL to go to the site or Touch and e-mail to send an e-mail. Enjoy.